EzTenda

EzTenda was founded by Sam Showering in May 2022. Sam comes from a family of drink producers who has created iconic party drinks, including Baycham and Brother’s Cider, and has one of the UK’s largest production facilities producing over 2 million bottles a day.

As a drink brand owner, Sam was frustrated with the traditional, in-person sales tendering process used to secure drink listings at venues. This process was slow and inefficient, and Sam believed it needed to be reimagined for the digital age. However, as a non-tech person, Sam needed a tech partner to help turn his idea into a digital product. That’s where we came in.

There’s no easy way to manage the drinks sales process. Deals between the UK’s 8,000+ drinks brands and 113,000+ venues are typically negotiated in person, making it time-consuming, non-transparent, and difficult. This outdated method costs the industry as much as £1 billion annually.

We kicked off our cooperation with the product discovery phase. Before jumping to the development phase, we needed to be sure we were building the right product.

We conducted market research and identified various user segments. To eliminate bias, we recruited potential users who were not familiar with us. Our goal was to observe their current journey and identify any problems they faced.

To validate our hypotheses, we created a functional prototype using the low-code tool Bubble. In just five days, we built the entire tendering application, onboarded seven gin producers, and conducted two tenders, which resulted in more positive outcomes than those that took place offline.

Together, we created an easy and intuitive digital marketplace that modernizes and transforms the drink sales process. Bars, pubs, or other hospitality venues can now openly tender their listing deals, while drinks brands can bid for them. Eztenda seeks to facilitate these negotiations while bringing much-needed transparency to the process.

Since its public launch, EzTenda has facilitated £58.6 million in transaction value and received a total of 1,789 bids. The monthly bid rate has increased by an impressive 610% YoY. EzTenda secured a pre-seed investment of £500,000 and after delivering an MVP, they secured another round of funding worth £1,000,000.

EzTenda has been selected as a finalist for the B2B Website of the Year award at the UK Dev Awards and received the Best Food & Drink Software Solution award in 2022 from LUXlife Magazine.