Living Plate Rx

Living Plate Rx, founded by Jeanne Petrucci, MS, RDN, is a significant player in the culinary and nutrition business. This platform is a vital support system for the healthcare and wellness professionals community, offering a complete nutrition content solution.

It provides evidence-based culinary nutrition content through proprietary meal planning software, digital nutrition courses, and a library of culinary nutrition content practitioners need for their practices.

After mapping out the existing solution, we discovered that the Living Plate Rx platform was divided into two tools, each with separate logins, user flows, and designs. Our challenge was to create a unified and streamlined platform for a seamless user experience.

We also recognized the need to reorganize the library’s informational layout. We employed familiar navigation patterns, naming conventions, and layouts to facilitate the transition for non-tech-savvy users.

Our journey began with a 4-8 week phase of product discovery and design, during which we honed in on the objectives of our initial development phase. Thanks to the community’s active participation, we gathered feedback from current users.

Once we had a clear idea of what we wanted to achieve, we finalized the designs and moved to the six-month development phase using the agile development framework, with two-week sprints and regular client demo sessions.

Our collaboration with Living Plate Rx transformed their platform into a seamless, unified experience. We enhanced user accessibility with a user-friendly library redesign and improved onboarding. As a result, Living Plate Rx now serves over 3,000 paying users and ranks in the Top 5 meal planners.