Rootie

Rootie, a game-changing B2B marketplace for agricultural raw commodities like starch, gluten, and maltodextrin, emerged from the vision of a seasoned industry veteran with over a decade of successful trading experience.

Prior to Rootie, the agricultural industry relied on outdated communication methods, leading to lengthy negotiations and a need for more transparency in product availability. The process needed to be reimagined.

At Sudolabs, we balanced client ideas with problem-solving, focusing on tangible issues. Strategically, we targeted smaller players engaged in frequent, smaller-scale transactions.

Our engagement began with a clear goal: to revolutionize the competitive landscape by introducing a unified platform for raw material producers and consumers. This platform aimed to stabilize prices, streamline trading processes, and extend visibility on a pan-European scale.

We conducted rigorous product discovery sessions, in-depth market research, user interviews, and iterative design and validation. The journey culminated in high-fidelity designs and a functional MVP.

Rootie changed the game by introducing a modern, efficient, and transparent platform. It streamlined communication and made it easier to buy and sell agricultural commodities, providing real-time information on product availability.