The Friend Club

Jaleigh spent countless hours searching through social media, blogs, and other online resources lacking in quality and aesthetics. Through her own experience of getting married, traveling, and buying a house, she realized a need for content & creator discovery that was vetted, curated, and community-driven.

Sudolabs team built an MVP in just 16 weeks. With an initial focus on weddings and plans for expansion, this user-friendly platform offers curated content and connections not found on Pinterest or Instagram.

We were set to serve both sides: creators who showcase their work and try to find qualified leads, and members seeking vetted, curated, and community-driven content.

Beginning with the Wedding Club, we planned to launch the MVP within 12-16 weeks. We split the MVP into two parts and went with a first private release for creators only after completing the Core User Journey, ensuring creators familiarized themselves with the app before the main release.

The platform serves as a hub where you can connect with and explore creators spanning various fields, from wedding photographers and florists to bakers and more. The Friend Club’s platform offers users two distinctive tabs: ‘creators’ and ‘inspiration,’ providing categorized posts.

Creators can establish profiles with portfolios and contact info. Members have the option to contact creators with their inquiries. What sets this platform apart is its unique feature that enables creators to connect with each other.

With the founders’ strong Instagram presence, we experienced a rapid start with approximately 3.5k users within days of the platform’s release. Two weeks post-launch, users devoted 9-10 minutes to The Friend Club platform.