Prosight
Agentic AI coaching platform that trains 1,000 sales reps through simulated customer calls
- 1,000
- Reps in beta
- 8–10 wks
- Idea to MVP
Sudolabs expertise
- AI Discovery
- Agentic AI Systems
- Web Application Development
- Prompt Calibration
A financial advisory firm scaling faster than its people could keep up
Prosight is a financial advisory firm operating across insurance, loans, investments, and pensions. With a nationwide network of sales representatives, growth was strong — but the infrastructure for developing new talent had not kept pace with headcount.
Senior reps were spending a third of their time coaching instead of selling
Prosight’s onboarding model relied on its best performers to train its newest ones. Between 20 and 30 percent of senior rep capacity was consumed by coaching duties, pulling the firm’s highest earners away from revenue-generating work.
Leadership recognised that this bottleneck was not just an efficiency problem — it was a growth ceiling. Every new hire who ramped slowly represented lost revenue.
An AI agent that behaves like a real prospect — and coaches like the best senior rep
We began with an AI Discovery engagement, then moved into prompt calibration — fine-tuning LLM behaviour to mirror the cadence, objections, and emotional texture of actual client calls.
The platform puts reps into simulated outbound sales calls with a dynamically generated AI customer agent. Powered by ElevenLabs Conversational AI for voice and Gemini 2.5 Flash for reasoning, scenarios adapt based on the rep’s previous performance.
After each call, an LLM-powered evaluator scores performance across multiple dimensions. A management UI gives executives org-wide visibility into rep progression.
From concept to 1,000 reps in beta within weeks, not quarters
The platform moved from initial discovery to a working MVP in 8 to 10 weeks. Early beta signals point to 20–30% of senior rep capacity freed, 8–12% improvement in sales conversion, and 15–20% reduction in ramp-up time.
Prosight has shifted from a coaching model that depended on who was available to one that delivers the same calibre of training to every rep, every time.
Tech stack